The Program
“Live High in Las Vegas” is a 30-minute television program devoted exclusively to the advancement and promotion of the vertical residential lifestyle in Las Vegas. Both high-rise and mid-rise developments are featured on the program.
Each program features six different high-rise, or mid-rise developments. Each development is presented in a 4-1/2 minute feature, with video and audio descriptions of the development, as well as interviews with key representatives of the development.
The program airs on Las Vegas One (channel 19) three times each weekend to a Cox Cable-TV subscription base of over 450,000 households. With an average of 2-plus adults per household, the program reaches a potential of over 900,000 adult viewers each time it airs. During the three weekend airings, the potential adult viewing audience is 2.7 million.
In addition to the television airings, “Live High in Las Vegas” is also available in full streaming media, 24/7 worldwide, on the internet at www.livehighinlasvegas.com. The TV program can be viewed in its entirety, or each individual 4-1/2 minute condominium feature can be viewed separately. The website is promoted on the television program each time it airs. Links to individual development websites are also a highlighted feature on the “Live High in Las Vegas” website.